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The biggest entertainment Walt Disney Co., Marvel Entertainment Inc. agreed to buy $ 4 billion U.S. dollars. With the deal, meant Disney would take over ownership of 5000 characters Marvel characters, like Spiderman and X-Men and other Marvel characters including Captain America, Fantastic Four, and Thor.

In such transactions, Marvel shareholders get paid 30 dollars per share in cash, plus 0.745 shares for each shareholder Disney Marvel.

Disney and Marvel board of directors has approved the agreement; the current condition management needs the support of shareholders and competition authorities Marvel. Yesterday, Marvel stock price on the stock exchange rose 25 percent to 48.33 U.S. dollars. Meanwhile, shares of Disney fell 80 cents, or 3 percent to as low as 26.04 U.S. dollars. Marvel combines with Disney is a unique portfolio, thereby, branding will provide significant opportunities for long-term growth and value creation of our company.

Disney is the perfect home for fantastic library of Marvel characters that have been proven to provide the ability to expand the content creation and licensing business in this business sector. However, some analysts said, the acquisition agreement took place not at the right time. You see, today is a difficult time for the entertainment business in the United States. One example, many advertisers avoid spending money to make the new campaign. In addition, consumers also cut back on all the activities of entertainment, from watching DVDs to go to the movies.

It was also degrade the performance of Walt Disney. Last month, Walt Disney reported a decrease in revenue of more than a quarter of revenues in the same period last year. This happens due to the falling revenue in the film division. Net income for Disney during April and June reached 954 million U.S. dollars, down 26 percent from the same period in previous year, million 1.28 U.S. dollars. Meanwhile, Disney’s revenue fell 7 percent to 8.6 billion dollars from 9.2 billion U.S. dollars in the same period the previous year.

However, not all analysts argue that the deal is done Disney to Marvel is a setback. Arvind Bhatia, an analyst at Sterne, Agee, and Leach said that the deal was a “Win-win situation for both companies.

Marvel shareholders getting a good deal. President Director Isaac Perlmutter is also the largest shareholder in the company. So, from the point of view, we think this transaction will produce something of value is quite high.

Although Disney pays more for buying Marvel, the risk would not preclude the company to treat the concerns that occur among investors. The purpose of the agreement by Disney is how to reach more young children as the target consumers a variety of entertainment presented Disney.

This agreement will help to give it more important to Disney in describing demographic among children in recent years has lost its environment.