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Profit food business could reach 100 percent. Certainly this is so tempting and many people who glanced at the culinary business. However, many people are confused about how to calculate business capital to start their own businesses.

Overview of business
1. Raw materials
In the manufacture of food, try to find a food that is easy to find in stores, traditional markets or malls. It is recommended to buy quality raw material, because it will produce delicious and nutritious food.

2. Equipment business
For small and medium scale enterprises, see the back of your kitchen, if any kitchen equipment that can be used. If it does not yet exist, it is advisable to purchase business equipment in small volumes at first.

3. Labor
In a small scale, it is better handled with the family food production. Because in addition to not pay for labor, materials and manufacture of quality food is more awake. Another case when the number of orders started to increase, there is no harm in hiring labor.

4. Packaging
How to package the food to be sold need to be prepared. Keep the packaging attractive to give more value in your product. Many consumers who buy food because the packaging is beautiful or unique. How simple, use plain cardboard sticker affixed to the business or brand name of your food. If the business is growing, you can improve the quality of produce cardboard packaging with different sizes under the brand name printed on cardboard.

5. Promotion and sales
Many ways in which to promote food as a banner or business card. Promotion of consumers through word of mouth is also effective, especially if you liked the quality of the food market. Another way is through a website promoting or selling online. As an initial step, you can join sale of food in the cafeteria or the nearest store.

6. Price fixing
The selling price depends on the segment that you shoot. This is related to material prices and big profits you want. Usually the food between 50-100 percent profits.

Investment costs
Allocate the investment cost includes the purchase of goods that will be used to produce food, in the long term. For example, gas oven, gas tubes, mixers, pans, molds, scales, and others.

Operational costs
Operational costs are fixed costs added variables. The definition of fixed costs is the cost of depreciation of investment goods. For example, the oven is estimated in good condition up to next four years or 48 months. Thus, the value of depreciation per month is 1 / 48 times the price of the oven.

While the variable costs include the price of all materials or services needed for a month, such as flour, margarine, sugar, eggs, wage labor.

Restaurant business is never die. This business is increasingly flourished along with the development of population and lifestyle who want fast-paced presented. Conscious or not, with the population growth that more and more so the more food needs to be provided.

Preparation of the first to start any business, including home meal is prepared mentally to face the challenges of fear and doubt will fail. After this first step, now comes to the operation of your business plan. Technical issues concerning the ins and outs of work needs to be prepared carefully. Starting from the counting ability, skills possessed concerning the employment field, to the restaurant business should at least understand the cuisine. Good cook, even better cooking expert. However, to become a restaurant entrepreneur does not have to be an expert cook first, but the most important thing is being able to manage it, experts who can cook can be hired. Preparation of starting a restaurant business / other eating places is the availability of infrastructure and facilities. Understanding availability does not mean that should be hers, but can be obtained from borrow or rent in advance, unless sufficient funds are available which deliberately invested into your business for the long term.

Infrastructures are the things that ease the physical and non physical that supports the operation of the means or tools, while the facilities are the tools to perform certain activities.

In the restaurant business, then that includes infrastructure is a strategic place, experts (the cook), venture capital, and business licenses, while tables and chairs, tableware, cookware, and so is the means.

Food business has a great risk, because the food business is different from other businesses. Except that we are selling dry food, which can last for months. But if you believe that a good market share, then the food business would give a double benefit.  In our food business is not required to be able to make the food to be sold them, because many successful food business from taking food somewhere else, then sell it again. So for those of you that a good cook, but can not sell, you can also leave him in the cafeteria or in places that many visitors.

Food business does not belong to women only, many men who become world-class chef. And most successful food sellers are male. Taste cuisine dishes no less than women. For the food business, if you are confused what to choose foods that will be sold, you can start it from your favorite food. If you are more daring, you can start from the foods that are sold around the place you want to sell, and certainly a much needed place. Please taste the delicious food business.

Restaurant business is also very sensitive to the taste, because it is very important there are carpenters cuisine truly experts in their field. Sell was the best cuisine and high quality. Do not try to open a restaurant if there is no great chef cooking.

Although many companies already have a website officially, they also use social networks like Facebook to reach users directly. In fact, creating a fan page on Facebook has the potential to reach more audiences, because those who had never opened the company’s website you choose to visit you through the fan page.

Unfortunately, not all users know what to do on the fan page. Often times after clicking on “Become a Fan”, users never again visit this page. In fact, developing a user base on Facebook and get them involved could be an important part of your business social media campaign.

Here are some concepts that can help you make the fans stay involved with your fan page:

1. Interesting to “target audiences”
Try you remember, why would you ever be a “fan” of the group, product, or a particular brand on Facebook. The reason must be because you feel the product is your personal representative. The more interesting your page to target your demographic, the more visitors want to join and become members of your community on Facebook.

Fan page that is visually interesting and updated constantly would have preferred visitors. Pages like this can be an extension of the brand that carried the company: casual, cool, and edgy.

2. Throw discussion topics
When there are hot topics being discussed on television or in the association, throw the topic to the forum. Relate the topic to your business. Everyone will want to say something and want to be heard. So, give them the opportunity to express his thoughts. When people participate in online discussions, they have a tendency to return to these pages and check the response from others.

3. Ask the “feedback”
Enthusiasts will feel connected to your company when asked to provide feedback. You can ask for input from them for things like products, services, or the layout of your website. Through forums like this, you can also get personal feedback in real-time.

4. “Update” with photos, videos, and original content
Content is always fresh and interesting to make the fans always came to look for something new, such as articles or new offerings. Photos or images that would look good too alluring, especially in online media. Facebook users must have liked something in color, which can distract you from routine work that began boring.

5. Offer incentives
Fan page that offers a lot of things on the fans certainly will always be sought, such as sale, bonus products or services, and contests. In up also applies to word of mouth marketing. When your offer was greeted with enthusiasm by some fans, they’ll deliver it also to his friends the other.

Currently online business opportunity via blog is still wide open, but most of the people always assume that an online business opportunity affiliate business only, link sales, paid review, or Ad sense alone.
When in fact there are still many offline businesses that could be developed with the system online through blogs. For example, by using blogs as an online store, which provides clothes from a store or boutique offline?
1. Focus on an interest based on a hobby that you like. By doing things like, you can enjoy online business via blogs so that they can survive in business in the long term. Usually the online businesses do not survive with its business, because they lack patience and do not enjoy what they do.
2. Post info products offered your blog, usually the consumer will be interested in a product after they read the reviews or info products that explains the quality of the products offered.
3. Use blank space on your blog to offer a product that sells. For example, a product ebook, video tutorials, or can also be a service business website development services. Besides, you can also offer products offline via blogs to increase product sales.
4. Maintain existing customer loyalty, by providing all the information in an honest and full of hospitality services. So consumers will be happy to go back to your blog.
5. Include evidence or experience of satisfied customers with products that we offer.
6. Use the advertisement as one opportunity to obtain additional income. Advertise on offer can include advertising links, banner ads, or advertising options. Ads that provides easy usually is advertising affiliate program.

An increasingly competitive business world requires us to be more creative and innovative. That is why; we need to have more knowledge and skills in order to excel in the competition.

Currently, many seminars, training, training, or workshops on entrepreneurship with a variety of themes. You can follow the activities of the seminar or workshop is to increase knowledge. With notes, follow based on the interests and needs.

Type of training
Although a similar purpose, seminars, workshops, training, or training have different weights. What are the differences?

1. Seminar
Usually the time provided for the speaker are short. As a result, the material presented is often truncated. As a participant, you can continue reading material at home. Pattern seminars tend one way communications so that our interaction with the speaker to be limited. We’re only given a little time to ask. What we can also simply outline only. No wonder if the seminar is completed, many participants who come to the speaker and ask for a phone number or e-mail with the hope of further question.

2. Workshop
In the workshop, we can interact more with the speakers so get more knowledge. In addition, we also have additional skills in the workshop because there are exercises to be done. In the workshop, because time is short enough, its output level delivered to the participants.

Workshops to transfer knowledge and encourage people to do. That’s why, once the workshop is usually not enough, but gradually. First, participants mastered one module which will he applied. Then, he joined again the next module, and so on. In the workshop there is also a transfer of ideas, because the participants actively involved.

3. Training
In training, resource persons transferring knowledge and skills to participants. Training usually takes a day, a week, to months. For example, training embroiders; make pottery, designing websites, and so forth. So, first decide what want to do business, and then follow the training.

4. “Training”
While training is usually associated with certification. No wonder when the time is much longer and the participants should be more serious. Training is very important if your business really undermined trust. For example, consumers will have more confidence to you if you have a full certificate for the business that was involved. It also can increase your confidence when dealing with consumers.

Match your interests
Then, how to choose the right self-employment training? Seminars, training, workshops, or self-employment training? Whatever basically provides benefits? The reason, in training there is transfer of knowledge from people who have experienced the participants that he teaches. That way, you as a participant can draw experience from the speaker.

It often come the assumption that the Indonesian people less committed to participate in activities that require a long time and prefer the “instant”. Actually this is just a matter of specialization. If you attend training or workshops for interested or looking for something, you will feel at home. Thus, the main capital is attracted first by topic.

After that, you just choose whichever suits your needs and which are suitable to be applied. One thing to remember, workshops, training, or training that is actually an arousal so you become braver and more confident. By following the workshop, expected to be more open your mind and you become more confident in running the business.

For those of you who want a business but do not have the capital that is too large franchise could be the answer. Surely there is not just any franchise that you can choose. According to the Chairman of the Indonesian Franchise Association (AFI) Anang Sukandar, there are certain tips in selecting a good franchise.

A good franchise business is a business that is required daily food, beverages, education, salons, garages, retail field. In addition, Anang said that there are some areas that have the potential to improve their products, to franchises such as in Central Java and Yogyakarta match with food and batik, and to Bali with wooden handicraft products and clothing.

Anang also reminded investors should be cautious in determining and retrieve business opportunities through franchising. Given the current confusion often occurs between the franchises (franchise) with business opportunity (BO).

Franchise concept that is legally and in PP. 42 in 2007 described that the franchise should prove really profitable, but it was easy to implement business application process and taught to franchisees makers and others. It was definitely Franchise business opportunity (BO), but BO is not necessarily the franchise.

He also noted there are two things that are important in determining the franchise of which zone regularity problem dispersal area franchise units in each region. Does the provider of franchise restrict the actors who play in a certain area or not. So there is no competition among fellow franchisees.

Well, here are some tips on choosing a franchise.

1. Do not be insecure when dealing with staff of the franchise business. Even if they have the right to select you, they really need you. Therefore take advantage of interview sessions with them to dig out the condition of the franchise. They may dig up information about the personality and financial situation of investors. You should be able to explore in-depth information about the companies running the franchise.
2. Try to identify the background of the company or the entrepreneur, reliability, experience, market potential, competitive landscape, and the excellence and uniqueness of their product or system. From the counter-attack that interview you can feel their attitude. The manner and attitude when answering questions you can make benchmark their business culture. The more they open, the better. The more they are mysterious and closed, yes worse. Remember, you will have to exchange information with them. Imagine and estimate whether you can communicate comfortably with them later?
3. Do not hesitate to investigate the financial condition of the franchisees. Their performance in the past could be a reflection of your business prospects in the future. A good franchisor will not hesitate to share this important information. Franchising is a decent select company that has produced a profit for years, at least more than 3 years. Ask also the performance of a branch or franchisee-owned outlets long. Nothing wrong if you try to dig up information directly from the old first franchisee operates.
4. Select a brand franchise that has been known to the public. Some brand franchises overseas unknown here. But, if their names are well known internationally, it is worth considering. So do not hesitate to investigate their reputation via the Internet or acquaintances abroad.
5. Franchises are not deposits or fixed interest government bonds. Therefore, do not bet your entire fortune on the business you want to enter. As great as anything that you want to follow the franchise, business risk remains. You see, there are many economic factors that are not within the control of the company or any other economic actors, as good as any system and their advantages.
6. Learn and look at the draft contract as well as possible. Do not rush nodding and shaking hands sign a deal. Remember, all your rights and obligations listed in the contract documents. So, do not let the contract will only hurt you.

Prof. Dr. Adler Haymans Manurung, professor of Asian Banking Finance and Informatic Institute (ABFI) Perbanas said, the food business has remained the number one. In addition to capital is not large, involves less labor, and the velocity of money in it very quickly. Even more than 100 percent.

But before your culinary business hoping for success, you need to know some of the factors that influence whether or not an advanced culinary business. Dr Handito Joewono, from Arrbeys, strategy and marketing consulting firm, said the factors that make customers come first is the quality of food. This deals with flavors and food ingredients.

Quality of food is divided into two parts: the real quality and perceive quality. Real quality rather the least bad food, and the use of raw materials. As if there are restaurants that make coconut milk should be a lot.

For the middle to lower real quality becomes more important than factors perceive quality, because they prefer the taste. As for the middle class and above, perceive quality factor becomes more important. Food is not just tasty, but the safety and comfort when dining is also considered. For example, taking into account factors that made health food.

The second factor, on the spot. In the science standards, the place must be strategically located. But lately, the place is not so an important element. Because there are several restaurant businesses, although not a strategic place, remained in demand. The problem here, Handito stressed that there should be an important match between the food and the intended target consumer.

The third factor is the perception. Perception is very important, especially for the newly opened culinary business. The perception could arise from the use of symbols, both in exterior appearance and interior room. In addition, the perception is also constructed of how to package food, or how to serve customers. Perception is then people will always remember about a place to eat.

For small culinary business, three of these factors is sufficient. But for businesses who want to develop into larger, the fourth factor, namely the promotion, is absolutely necessary. How to campaign today all kinds. Through the Internet, distributing brochures, installation of banners, billboards, and others can be a media campaign. There are two major campaigns, namely through the mass media and consumers to borrow tongue. Using this consumer talk, the most effective promotion.

If the business has developed a large restaurant, already has branches everywhere, the five factors that must be met is to have a standard operational procedure (SOP). Good for culinary franchise, or not. Of course, using the same SOPs, the restaurant with one other restaurant that shelter under the same name and management, as well as forms of ministry. Both in a matter of choice made by food menu, presentation, how to serve customers, until the physical form it looks.

Dive into online business opportunities are endless indeed. Various kinds of opportunities business today began to appear along with the increasing number of Internet users. For example, a business opportunity online bookstore has recently attracted many business seekers.

Prospect online book store business is very bright, do not be surprised if many fans of the book as well as some offline bookstore owner trying to get in this business. When compared to the offline bookstore, selling books through the online medium has several advantages that employers can distribute his product until evenly distributed to various regions in Indonesia, even to foreign countries. Thus reach a wider market when compared with the bookstore that opened in offline only. In addition, an online business can also be run for 24 hours, so automatically your bookstore can also be open for 24 hours, unlike the offline bookstores a shorter operating time.

Currently online store business increases quite sharply. Try just search through Google, approximately 200an online bookstore will appear and provide a diverse product offerings. From start bukukita.com, inibuku.com, bukabuku.com, kutukutubuku.com, and a number of large bookstores such as Scholastic, and several other book publishers who enliven the online business today.

Opening an online bookstore is not easy, there are several constraints faced by the perpetrators of this business. The biggest constraint is the level of public trust in online stores is still very poor. So not all people are interested in buying books online. To attract consumers to an online bookstore, here we provide some tips in running an online bookstore.

1. Try to establish cooperation with the bookstore or the publisher of a great enough in your town, so the completeness of the books you are offering is also maintained. It would be great if the book – the book is to offer a best-seller products are much sought-after market.

2. Offer a price that competes with offline bookstores, if necessary; give a discount on the book – your book to attract customers.

3. Give the ease in ordering products, both the ease in choosing services that exist in your online store or convenience in the payment process (using a banking transaction or use pay pal).

4. Complete book you have to offer with price information, product images, as well as reviews or reviews about the book. So consumers are not wrong in choosing books, having learned that information about the books they want to buy.

5. Differentiate the book – the book according to its category, for example by making children’s book category, textbooks, fiction books, biographies, etc.. This is to facilitate consumers to find the books they seek.

Now many people can founded the cafe in the big cities or towns – small towns. Especially if there is a vantage point, it is usually many emerging cafe – cafe. Differentiation every cafe also has the advantage of each – each, there is to read books, watch movies, fan motors, fan art, students, etc.

But not all who established this successful cafe in accordance with the plan. Incidentally business team assigned to cover a few cafes or restaurants in the vicinity of Yogyakarta, so we get lots of feedback – feedback about this business.

From some of these inputs, there is an obligation to do as the owner of the cafe. That is formed or reached a community. I do not know what it is community and anywhere, but the community is an important part of a cafe. Without them (the community) can Cafe directly bankrupt or close the business.

Embracing Tips & Sustaining Communities

Here will be explained in several ways how to embrace and defend the community.

1. Search and find communities that exist in your area, which has not been touched. The community can be small or large community (as seen from the number of members), or community can mean people – people who enjoyed something.
2. If you’ve found the community, soon to make doing research and approaches to obtain information. Information that should we get is: what kind of atmosphere you like, happy in what ways, how their behavior when assembled – together, what activities are often carried out, etc..
3. Information was useful for you to determine the cafe atmosphere and interior. In addition you can also do promotions in accordance with their wishes.
4. Make the routine activities in accordance with their wishes, because this activity is useful to invite them to come together and enjoy your cafe.

Examples of some communities that could be embraced: Fan Motor (various brands of motorcycles and motorcycle club), Cars club, photographic, cinematographic, cartoonists, bloggers, sports, art, bird enthusiasts, read books, NGOs, education, skateboarding, BMX, Music ( various streams), connoisseur of coffee, tea, etc..

Cafe Business Building Tips

1. Cafe from middle up to lower pays little attention to service and quality products. If you already have certain advantages, you can divert budgetary funds to conduct promotional strategy.
2. If the Cafe that target middle and upper, you have to really – really pay attention to the problem: service, cleanliness, and product quality and management system.
3. For a product that has unique characteristics, should be maintained uniqueness. Do not let the uniqueness is lost.
4. If you have a cafe that is unique and no others, then you have to do branding (differentiation strengthening brand or business) to consumers.

Negotiation is the art of bargaining and come up with an agreement between two or more individuals, groups or organizations. This is important in various fields such as business and trade can never be over-emphasized. Negotiation is an important skill needed to get what you want while fostering a good relationship with the other negotiating party.

Not everyone can negotiate properly. Actually, this is what may separate the successful business people from the not-so successful. In today’s competitive world of business, the success of an individual or group will lie heavy on negotiation skills.

Characteristics of good negotiators:

He is a good communicator. Negotiations involving the act of communicating your needs and wants. In addition to open communication between the parties involved, a good negotiator should be able to maximize time spent with other business partners to be able to communicate ideas well. Misunderstandings between business interests and / or business group may sometimes arise because of the inability to communicate properly.

He is a good listener. Act of communicating ideas in the negotiations did not end with having to inform. Keep in mind that communication is two-way process and the recipient information to be communicated should be able to understand and interpret the data correctly. To do so, he must have good listening skills to gain employment.

He is competent and knowledgeable. He followed a simple rule “you can not give what you do not have a” you can not negotiate on something you do not know .. As a businessman, he must have extensive knowledge and experience about our company, products and services, and projects that are being negotiated with other businesses. In addition, he also must have a good idea of what others want from the transaction and is able to balance the needs of their needs.

He was able to analyze the situation. Art of negotiation is all about analyzing the offer made in a particular transaction. In fact, before making an offer, it is to remember that he has processed the results that he wanted out of the business deal. In addition, the reception counter or ignore bids from the opposite side would require the analytic skills of his death.

He can make decisions quickly light. Time is money, and money is what constitutes a business. So, arrived at the business deal at the time most likely with a calculated risk is an important factor in trade negotiations.

The steps in the negotiations:

1. Planning – involves the collection of data and research. This is where knowledge negotiator on the deal would come from.

2. Initiation – is the initial process of business deals. This step is related to the action to start the communication between the parties involved.

3. Barter – action to create and offer a counter offer. This involves analyzing the condition of the deal.

4. Finalization – the art of closing a deal. Because there are transactions that must be resolved in the actual place where the negotiations took place, here was the ability of negotiators to make quick decisions calculated to be used.

If you want to be a good negotiator, it is important for you to be aware of the steps in the negotiations to rate yourself on the aspects that you may need to fix. Also, identify the phases in the art of negotiation will enable you to strengthen your negotiation skills to be able to direct the flow of deals. You’ll find yourself calling the shots and no one in any transaction.