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Profit food business could reach 100 percent. Certainly this is so tempting and many people who glanced at the culinary business. However, many people are confused about how to calculate business capital to start their own businesses.

Overview of business
1. Raw materials
In the manufacture of food, try to find a food that is easy to find in stores, traditional markets or malls. It is recommended to buy quality raw material, because it will produce delicious and nutritious food.

2. Equipment business
For small and medium scale enterprises, see the back of your kitchen, if any kitchen equipment that can be used. If it does not yet exist, it is advisable to purchase business equipment in small volumes at first.

3. Labor
In a small scale, it is better handled with the family food production. Because in addition to not pay for labor, materials and manufacture of quality food is more awake. Another case when the number of orders started to increase, there is no harm in hiring labor.

4. Packaging
How to package the food to be sold need to be prepared. Keep the packaging attractive to give more value in your product. Many consumers who buy food because the packaging is beautiful or unique. How simple, use plain cardboard sticker affixed to the business or brand name of your food. If the business is growing, you can improve the quality of produce cardboard packaging with different sizes under the brand name printed on cardboard.

5. Promotion and sales
Many ways in which to promote food as a banner or business card. Promotion of consumers through word of mouth is also effective, especially if you liked the quality of the food market. Another way is through a website promoting or selling online. As an initial step, you can join sale of food in the cafeteria or the nearest store.

6. Price fixing
The selling price depends on the segment that you shoot. This is related to material prices and big profits you want. Usually the food between 50-100 percent profits.

Investment costs
Allocate the investment cost includes the purchase of goods that will be used to produce food, in the long term. For example, gas oven, gas tubes, mixers, pans, molds, scales, and others.

Operational costs
Operational costs are fixed costs added variables. The definition of fixed costs is the cost of depreciation of investment goods. For example, the oven is estimated in good condition up to next four years or 48 months. Thus, the value of depreciation per month is 1 / 48 times the price of the oven.

While the variable costs include the price of all materials or services needed for a month, such as flour, margarine, sugar, eggs, wage labor.

In running a business, one of the contributing factors is needed is capital. If you want to start a business by building a house, then the capital became the foundation of the house to be built. The stronger the foundation is created, the more solid all the house you build.

So is the influence of capital over a business, its existence became the early foundation of business will you wake up. Some capital is required in running a business, among others, determination, experience, courage, knowledge, networking, as well as capital money or assets. But from some of the required capital, most people starting a business is hampered because they are difficult to obtain money or capital assets.

Therefore, on this occasion we will discuss information about how to obtain capital for small and medium enterprises. There are several alternatives that you can use to obtain operating funds, the following detailed information:

1. Own funds

First you can get venture capital using your own funds. For example, by using the savings that you tube so far. If still not, you can also cover the fund shortage by selling most valuable asset you have today. There is no harm in it, if you’re a little sacrifice for your business success? Assuming you’re investing to get a bigger profit, after successfully running your business.

2. Finding Grants

The second way that we could take advantage of third party funds, in this case the government or private parties. As we know, for some large companies grant funds are channeled through its Division of CSR (Corporate Social Responsibility). In this case, these companies usually have the budget or the budget of its own funds in building a community around the company’s economy or society in general. Technical to the funds normally through competition events. Therefore, it could be through these events may be one solution for you to get additional funds for the continuity of your business.

3. Cooperation

The third way is that now a lot of running, which is a partnership with certain parties. Like working with a friend, or it could be offered to cooperate with investors. To note the offer of cooperation, you have to convince someone you know about the business prospects that will be built. You can use a business proposal, to convince your potential investors. Provide also a description of what percentage of profit sharing between investors and entrepreneurs, so that both sides do not have that feel aggrieved, If you need to make black and white ‘agreement, to anticipate if there is something in the future.

After learning several ways to obtain venture capital, hopefully can help you in overcoming the problems of capital which has become one of the constraints of business. There’s always the way, if you dare to try all the opportunities that exist. Good luck and greetings success.

Restaurant business is never die. This business is increasingly flourished along with the development of population and lifestyle who want fast-paced presented. Conscious or not, with the population growth that more and more so the more food needs to be provided.

Preparation of the first to start any business, including home meal is prepared mentally to face the challenges of fear and doubt will fail. After this first step, now comes to the operation of your business plan. Technical issues concerning the ins and outs of work needs to be prepared carefully. Starting from the counting ability, skills possessed concerning the employment field, to the restaurant business should at least understand the cuisine. Good cook, even better cooking expert. However, to become a restaurant entrepreneur does not have to be an expert cook first, but the most important thing is being able to manage it, experts who can cook can be hired. Preparation of starting a restaurant business / other eating places is the availability of infrastructure and facilities. Understanding availability does not mean that should be hers, but can be obtained from borrow or rent in advance, unless sufficient funds are available which deliberately invested into your business for the long term.

Infrastructures are the things that ease the physical and non physical that supports the operation of the means or tools, while the facilities are the tools to perform certain activities.

In the restaurant business, then that includes infrastructure is a strategic place, experts (the cook), venture capital, and business licenses, while tables and chairs, tableware, cookware, and so is the means.

Food business has a great risk, because the food business is different from other businesses. Except that we are selling dry food, which can last for months. But if you believe that a good market share, then the food business would give a double benefit.  In our food business is not required to be able to make the food to be sold them, because many successful food business from taking food somewhere else, then sell it again. So for those of you that a good cook, but can not sell, you can also leave him in the cafeteria or in places that many visitors.

Food business does not belong to women only, many men who become world-class chef. And most successful food sellers are male. Taste cuisine dishes no less than women. For the food business, if you are confused what to choose foods that will be sold, you can start it from your favorite food. If you are more daring, you can start from the foods that are sold around the place you want to sell, and certainly a much needed place. Please taste the delicious food business.

Restaurant business is also very sensitive to the taste, because it is very important there are carpenters cuisine truly experts in their field. Sell was the best cuisine and high quality. Do not try to open a restaurant if there is no great chef cooking.

Although many companies already have a website officially, they also use social networks like Facebook to reach users directly. In fact, creating a fan page on Facebook has the potential to reach more audiences, because those who had never opened the company’s website you choose to visit you through the fan page.

Unfortunately, not all users know what to do on the fan page. Often times after clicking on “Become a Fan”, users never again visit this page. In fact, developing a user base on Facebook and get them involved could be an important part of your business social media campaign.

Here are some concepts that can help you make the fans stay involved with your fan page:

1. Interesting to “target audiences”
Try you remember, why would you ever be a “fan” of the group, product, or a particular brand on Facebook. The reason must be because you feel the product is your personal representative. The more interesting your page to target your demographic, the more visitors want to join and become members of your community on Facebook.

Fan page that is visually interesting and updated constantly would have preferred visitors. Pages like this can be an extension of the brand that carried the company: casual, cool, and edgy.

2. Throw discussion topics
When there are hot topics being discussed on television or in the association, throw the topic to the forum. Relate the topic to your business. Everyone will want to say something and want to be heard. So, give them the opportunity to express his thoughts. When people participate in online discussions, they have a tendency to return to these pages and check the response from others.

3. Ask the “feedback”
Enthusiasts will feel connected to your company when asked to provide feedback. You can ask for input from them for things like products, services, or the layout of your website. Through forums like this, you can also get personal feedback in real-time.

4. “Update” with photos, videos, and original content
Content is always fresh and interesting to make the fans always came to look for something new, such as articles or new offerings. Photos or images that would look good too alluring, especially in online media. Facebook users must have liked something in color, which can distract you from routine work that began boring.

5. Offer incentives
Fan page that offers a lot of things on the fans certainly will always be sought, such as sale, bonus products or services, and contests. In up also applies to word of mouth marketing. When your offer was greeted with enthusiasm by some fans, they’ll deliver it also to his friends the other.

An increasingly competitive business world requires us to be more creative and innovative. That is why; we need to have more knowledge and skills in order to excel in the competition.

Currently, many seminars, training, training, or workshops on entrepreneurship with a variety of themes. You can follow the activities of the seminar or workshop is to increase knowledge. With notes, follow based on the interests and needs.

Type of training
Although a similar purpose, seminars, workshops, training, or training have different weights. What are the differences?

1. Seminar
Usually the time provided for the speaker are short. As a result, the material presented is often truncated. As a participant, you can continue reading material at home. Pattern seminars tend one way communications so that our interaction with the speaker to be limited. We’re only given a little time to ask. What we can also simply outline only. No wonder if the seminar is completed, many participants who come to the speaker and ask for a phone number or e-mail with the hope of further question.

2. Workshop
In the workshop, we can interact more with the speakers so get more knowledge. In addition, we also have additional skills in the workshop because there are exercises to be done. In the workshop, because time is short enough, its output level delivered to the participants.

Workshops to transfer knowledge and encourage people to do. That’s why, once the workshop is usually not enough, but gradually. First, participants mastered one module which will he applied. Then, he joined again the next module, and so on. In the workshop there is also a transfer of ideas, because the participants actively involved.

3. Training
In training, resource persons transferring knowledge and skills to participants. Training usually takes a day, a week, to months. For example, training embroiders; make pottery, designing websites, and so forth. So, first decide what want to do business, and then follow the training.

4. “Training”
While training is usually associated with certification. No wonder when the time is much longer and the participants should be more serious. Training is very important if your business really undermined trust. For example, consumers will have more confidence to you if you have a full certificate for the business that was involved. It also can increase your confidence when dealing with consumers.

Match your interests
Then, how to choose the right self-employment training? Seminars, training, workshops, or self-employment training? Whatever basically provides benefits? The reason, in training there is transfer of knowledge from people who have experienced the participants that he teaches. That way, you as a participant can draw experience from the speaker.

It often come the assumption that the Indonesian people less committed to participate in activities that require a long time and prefer the “instant”. Actually this is just a matter of specialization. If you attend training or workshops for interested or looking for something, you will feel at home. Thus, the main capital is attracted first by topic.

After that, you just choose whichever suits your needs and which are suitable to be applied. One thing to remember, workshops, training, or training that is actually an arousal so you become braver and more confident. By following the workshop, expected to be more open your mind and you become more confident in running the business.

Did you ever buy or use a notebook? Formerly notebook may be one which is considered luxury goods, just certain people who can buy or own it.

When first marketed, many people at that time who proudly carrying a notebook both at the office, shopping malls, cafes and other places. Even though it requires extra energy to carry a notebook, because of its large and thick, with a size bigger the battery, but it did not last long, because there is no other choice at that time, many people want to buy and wear. In the development notebook experience incredible change. Not only the shape, specifications, but also many of us have encountered the price. Now notebook has affordable price, attractive colors and a stylish form.

Even with the specifications that are complete and sophisticated, the device is capable of providing solutions for its users. Then a few years later appeared netbook, one alternative to a notebook with a more affordable price, but with a variety of shortage, among other things the lack of CD / DVD R, a slower processor and so forth.

In the midst of vigorous competition in the world of notebooks, such innovations seem netbook is less to provide solutions for people who want to be actively using the device more sophisticated information technology. Until finally consumers gradually less interested in buying a netbook, and marketing can be said there is no increase, Even a decline in sales in several brands of netbooks. Apparently not only in Indonesia, but also in some neighboring countries decrease the number of netbook sales. Rarely people think better eventually choose to purchase a notebook rather than buying a netbook, because only the difference in price was not striking, but the ability and superior specification.

Meanwhile, some time ago, there were alternatives in the form of a tablet notebook. An interesting innovation and can provide positive solutions for the users of information technology equipment are more sophisticated. It turned out that although the price is more expensive than the tablet netbook, but its marketing was greeted enthusiastically by many consumers. Even some experts in the field of information technology said that the year 2011 could be the year “tablet”. The shape, design, prestige and specifications tablet is one of the main attractions for consumers. And it turns out that the integrated innovation of the tablet is able to provide solutions that awaited many consumers.

One can we learn from this is the importance of an emphasis on “innovation that provides solutions, because not infrequently we find the specific product innovation, but it can not be accepted by the market”. It is very important to, if the innovation to engage potential customers optimally you want to go. That is, first does a thorough survey if you make product innovations really fulfill what the needs of potential consumers? Can products produced pleasing customers and provide solutions for their problems? Furthermore, after knowing more precisely what innovative steps you take and do, create attractive marketing programs. For example, by offering something very interesting, so if people do not want to offer you, look the person is “stupid”.

The offer is an offer tremendous added value outstanding (positive), is sensationalist so that people can no longer resist. In the end, if people do not buy will feel regret. Thus, innovations that you do eventually be able to provide solutions for your customers, consumers liked and of course with a powerful way of marketing, sales could also increase.

One promotional strategy that is often used by entrepreneurs to introduce their products by following the exhibition. The exhibition is an event to introduce products and events to increase sales to attract customers as much – much.

The development of the exhibition event held by the government as well as various corporate event planning, giving a big advantage for small businesses. Most SMEs have difficulty in marketing their products, other than that business competition is also forcing them to promote their business to the market. With the exhibition, the SMEs can promote their products directly to the plunge saw a market opportunity for their products.

In addition, the exhibition also provides many benefits for your business, if you want to know the benefits of the exhibition for business development, among others, as follows:

1. As a means of introducing new products

The exhibition can be used as a platform to introduce new products, so the general public aware of new products that you create. You also can promote the products by distributing product samples, brochures or pamphlets, as well as business card company. So more people who know your product.

2. Introduce new products with innovation

In addition to new products, the exhibition can also be used as a means to introduce the old product is given a new innovation. So that the public at large aware of any product updates that you do, your old customers for sodium absorption ratio was bored with existing products. And new customers can feel a new innovation that has your product.

3. Strengthen company image

If your product has been successfully received by the market, through the exhibition you can strengthen the image or corporate image. Show the existence of your company by providing excellent service for consumers, to increase the empathy of society and inculcate the good image of your company in the eyes of consumers.

4. Knowing the competitor information

Exhibitions are usually followed by many businessmen, did not rule out business in the same field also follows the exhibition. Opportunity, you can use to find information about the company’s competitors, from the starting price set competitors, their products, equipment used, or simply knowing their business development.

5. Survey the market through exhibitions

Through the exhibition you can conduct market surveys, to see how much interest visitors of the exhibition of your products. From the sale during the exhibition, can be used as evaluation materials, and to determine the future business strategy.

6. Improving the quality of human resources and teamwork
By following the exhibition, you will also assess the quality of human resources and teamwork that you have. At least you can see the marketing capability to serve the visitor and see the ability of teamwork in improving product sales during the exhibition.

Current exhibitions are often held by a company event organizer, have advantages and disadvantages. The advantage of the exhibition is the SMEs helped to introduce their products, but there are also hurt because not all consumers visited the exhibition. Therefore you must be keen in choosing the activities offered by the exhibition. Before attending an exhibition, you must consider several things as follows:

* Find information about whom, when and where the organizers of the exhibition. Usually held the exhibition of large organizations, have the resources and better marketing strategies.
* Check in advance about the number of visitors of the exhibition. This can be seen from the number of visitors last exhibition held organization. Avoid the exhibition that the number of visits tends to be slightly. Also for consideration, you can also see testimonials from previous exhibitors.
* How many booths that are offered and how much it costs to offer. Before you decide to attend the exhibition, ask for assurance from the committee about the number of booths are allowed to join the exhibition.
* Ask for supporting the exhibition, do not agree an exhibition if you do not already know about the means of promotion that is given during the exhibition. Take also of the cost you spend to attend the exhibition by means of a given committee. If found to be balanced, it’s better not to take the exhibition.