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Posts Tagged ‘Culinary Business’

Prof. Dr. Adler Haymans Manurung, professor of Asian Banking Finance and Informatic Institute (ABFI) Perbanas said, the food business has remained the number one. In addition to capital is not large, involves less labor, and the velocity of money in it very quickly. Even more than 100 percent.

But before your culinary business hoping for success, you need to know some of the factors that influence whether or not an advanced culinary business. Dr Handito Joewono, from Arrbeys, strategy and marketing consulting firm, said the factors that make customers come first is the quality of food. This deals with flavors and food ingredients.

Quality of food is divided into two parts: the real quality and perceive quality. Real quality rather the least bad food, and the use of raw materials. As if there are restaurants that make coconut milk should be a lot.

For the middle to lower real quality becomes more important than factors perceive quality, because they prefer the taste. As for the middle class and above, perceive quality factor becomes more important. Food is not just tasty, but the safety and comfort when dining is also considered. For example, taking into account factors that made health food.

The second factor, on the spot. In the science standards, the place must be strategically located. But lately, the place is not so an important element. Because there are several restaurant businesses, although not a strategic place, remained in demand. The problem here, Handito stressed that there should be an important match between the food and the intended target consumer.

The third factor is the perception. Perception is very important, especially for the newly opened culinary business. The perception could arise from the use of symbols, both in exterior appearance and interior room. In addition, the perception is also constructed of how to package food, or how to serve customers. Perception is then people will always remember about a place to eat.

For small culinary business, three of these factors is sufficient. But for businesses who want to develop into larger, the fourth factor, namely the promotion, is absolutely necessary. How to campaign today all kinds. Through the Internet, distributing brochures, installation of banners, billboards, and others can be a media campaign. There are two major campaigns, namely through the mass media and consumers to borrow tongue. Using this consumer talk, the most effective promotion.

If the business has developed a large restaurant, already has branches everywhere, the five factors that must be met is to have a standard operational procedure (SOP). Good for culinary franchise, or not. Of course, using the same SOPs, the restaurant with one other restaurant that shelter under the same name and management, as well as forms of ministry. Both in a matter of choice made by food menu, presentation, how to serve customers, until the physical form it looks.