Posts Tagged ‘Franchising’
Differences between Franchising, Business Opportunity and Licensing
In general, Franchise Business, Business Opportunity (BO) and the license have the same meaning as a concept of partnership in business. That is, there are two parties, the giver and the recipient the right to equally achieve the benefits of cooperation is mutual trust partnership. Three models of the business concept also has similarities in terms of risk level for investment enthusiasts, namely minimizing factors that previous failures have been taken over by the giver of rights through proof of business or brands within a certain time period in the early stages.
In the three business models also have similarities in terms of support, which the giver has a right of necessity to support the recipient’s rights in order to run a business to succeed.
However, there is a difference between Franchising, Business Opportunity (BO) and the very principle of licensing each concept. But, now it’s a bit difficult for us to know where the franchise, which license and which ones actually BO. According to Utomo Njoto, Franchising expert, there are 6 (six) things to be able to distinguish all three: First, from the aspect of the brand; franchise and license to use trademarks owned by the franchisor or licenses, but if BO does not have to use a mark owned by the selling BO.
Second, focus. Franchise focus on business systems. Licensing is more focused on intellectual property rights (IPR). While the BO should be talking about a package of business (start-up package) as there are machines, raw material supply it, and someone taught to start a business but the brand can own brands.
In the franchise must have support systems, no pre operational, pre launch, launch and there is no supervision after launching.
Third, the marketing communication. Now the franchise is a central element. Full advertising and national levels spending funds derived from the franchisor, but if BO does not have to license and centralized, in fact, they actually no right to take a full advertising.
Fourth, IPR-related documents. In Indonesia, a franchise that may be in the form of letter of application for registration of trademarks. Should be and actually has a certificate, but because in Indonesia the process is long it may be in the form of letter of application for registration of trademarks. As for the brand license must be certified brand.
Fifth, the related regulations. In franchising there is PP which there must arrange registration STPW (Franchise Registration Certificate) receiver and giver of the franchise. On the license it is Law No. Chapter 15 licensed brands and in Article 43 and 49 whose content in terms of recording the license must have a license agreement.
Sixth, the issue of sanctions. In franchising there is a written warning three times and a maximum fine of Rp 100 million. While the trademark license is not too tight at this time because the Department of Justice is formulating PP. In BO rules unclear.
Success with Franchising
What is Franchising?
Franchising is a business that occurs because of franchise business dealings between giver and the recipient of the franchise, which the franchisee is given the right to do business by utilizing the intellectual property rights owned franchise giver.
For the franchisee will pay a franchise fee to the giver, and as a consequence Franchisor shall provide continuous operational consultancy support to the recipient franchise.
What Is Required Franchise Business?
To run a franchise business, franchise recipient will need a place of business, equipment and supplies.
Procurement needs may not be sufficient funds using their own funds. It required credit from banks.
Did you know, Bank BRI Gives Credit To Franchise?
As a leading bank in servicing loans to SMEs, Bank BRI has also provided credit to the franchise sector, particularly regarding the sector of SMEs.
Several types of franchises have been financed by the Bank BRI various branches. For BRI onwards will still finance the franchise sector with the more intense.
Franchise Loans To Whom Given BRI?
BRI give credit to both the giver and the recipient’s franchise franchise, after the first, conducted an analysis of those who need credit.
The amount of credit provided by Bank BRI will greatly depend on the potential ability of the flow of money that will be produced by parties who apply for credit.
Why Franchising is important for Bank BRI?
There are at least two reasons why the franchise is important for the Bank BRI.
First, because the franchise is a business that does not stand alone and there are interconnected between the receiver and giver of the franchise.
Besides research and development activities continue to be done to improve systems, processes, management, and product quality. Therefore, the success rate is very high franchise.
Second, most franchises are SMEs, the business franchises including the target market being subjected to Bank BRI.
Franchise Type Anything The Bank Financed BRI?
Basically, almost any type of franchise can be given credit by the Bank BRI, as long as the results of an assessment of the franchise is worth.
In addition, the alias process was easy credit was straightforward, as long as credit requirements can be met predictably fast.
Credit Period Franchise
Credit to the franchise business is very varied and very dependent on the term of the franchise agreement between the recipient by giving the franchise ..
How To Submit Credit?
It’s easy, just come into the offices of the nearest branch of Bank BRI then submit the plans and funding requirements necessary to establish or expand your franchise business. Furthermore, Bank BRI will conduct an evaluation of your plan is.
BRI Credit help you Realize Franchise Business.