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Posts Tagged ‘innovation’

Did you ever buy or use a notebook? Formerly notebook may be one which is considered luxury goods, just certain people who can buy or own it.

When first marketed, many people at that time who proudly carrying a notebook both at the office, shopping malls, cafes and other places. Even though it requires extra energy to carry a notebook, because of its large and thick, with a size bigger the battery, but it did not last long, because there is no other choice at that time, many people want to buy and wear. In the development notebook experience incredible change. Not only the shape, specifications, but also many of us have encountered the price. Now notebook has affordable price, attractive colors and a stylish form.

Even with the specifications that are complete and sophisticated, the device is capable of providing solutions for its users. Then a few years later appeared netbook, one alternative to a notebook with a more affordable price, but with a variety of shortage, among other things the lack of CD / DVD R, a slower processor and so forth.

In the midst of vigorous competition in the world of notebooks, such innovations seem netbook is less to provide solutions for people who want to be actively using the device more sophisticated information technology. Until finally consumers gradually less interested in buying a netbook, and marketing can be said there is no increase, Even a decline in sales in several brands of netbooks. Apparently not only in Indonesia, but also in some neighboring countries decrease the number of netbook sales. Rarely people think better eventually choose to purchase a notebook rather than buying a netbook, because only the difference in price was not striking, but the ability and superior specification.

Meanwhile, some time ago, there were alternatives in the form of a tablet notebook. An interesting innovation and can provide positive solutions for the users of information technology equipment are more sophisticated. It turned out that although the price is more expensive than the tablet netbook, but its marketing was greeted enthusiastically by many consumers. Even some experts in the field of information technology said that the year 2011 could be the year “tablet”. The shape, design, prestige and specifications tablet is one of the main attractions for consumers. And it turns out that the integrated innovation of the tablet is able to provide solutions that awaited many consumers.

One can we learn from this is the importance of an emphasis on “innovation that provides solutions, because not infrequently we find the specific product innovation, but it can not be accepted by the market”. It is very important to, if the innovation to engage potential customers optimally you want to go. That is, first does a thorough survey if you make product innovations really fulfill what the needs of potential consumers? Can products produced pleasing customers and provide solutions for their problems? Furthermore, after knowing more precisely what innovative steps you take and do, create attractive marketing programs. For example, by offering something very interesting, so if people do not want to offer you, look the person is “stupid”.

The offer is an offer tremendous added value outstanding (positive), is sensationalist so that people can no longer resist. In the end, if people do not buy will feel regret. Thus, innovations that you do eventually be able to provide solutions for your customers, consumers liked and of course with a powerful way of marketing, sales could also increase.