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Posts Tagged ‘Marketing’

Use of the Internet turns out not only as a source of information, but also has many other benefits that may not have many people who know about it. On average, most people in Indonesia use the Internet just to find information and communicate by email or chat.

The Internet also has huge benefits as a business opportunity and business, as an example of you who have a book store to sell your books are on the internet, benefits could even get 2 even 10 times more than if you sell products offline because the product will you sell covers the whole world and can be done easily and quickly.

Marketing the product through the Internet also does not require a large capital even much smaller than if you build a store or building. Already many people are turning to sell their products via the Internet because they think the benefits will be far greater.

On the internet there are also many different types of investment opportunity that is promising. The average profit we earn by investing in a company through the internet is 25% – 40% every month with varying contract period. Investing through the Internet of course has a very big risk because any time a company where we can invest just went bankrupt.

By doing marketing or promotion through the internet, our products can be seen by tens of thousands or even hundreds of thousands of people each month who come from different cities and different countries.

Did you ever buy or use a notebook? Formerly notebook may be one which is considered luxury goods, just certain people who can buy or own it.

When first marketed, many people at that time who proudly carrying a notebook both at the office, shopping malls, cafes and other places. Even though it requires extra energy to carry a notebook, because of its large and thick, with a size bigger the battery, but it did not last long, because there is no other choice at that time, many people want to buy and wear. In the development notebook experience incredible change. Not only the shape, specifications, but also many of us have encountered the price. Now notebook has affordable price, attractive colors and a stylish form.

Even with the specifications that are complete and sophisticated, the device is capable of providing solutions for its users. Then a few years later appeared netbook, one alternative to a notebook with a more affordable price, but with a variety of shortage, among other things the lack of CD / DVD R, a slower processor and so forth.

In the midst of vigorous competition in the world of notebooks, such innovations seem netbook is less to provide solutions for people who want to be actively using the device more sophisticated information technology. Until finally consumers gradually less interested in buying a netbook, and marketing can be said there is no increase, Even a decline in sales in several brands of netbooks. Apparently not only in Indonesia, but also in some neighboring countries decrease the number of netbook sales. Rarely people think better eventually choose to purchase a notebook rather than buying a netbook, because only the difference in price was not striking, but the ability and superior specification.

Meanwhile, some time ago, there were alternatives in the form of a tablet notebook. An interesting innovation and can provide positive solutions for the users of information technology equipment are more sophisticated. It turned out that although the price is more expensive than the tablet netbook, but its marketing was greeted enthusiastically by many consumers. Even some experts in the field of information technology said that the year 2011 could be the year “tablet”. The shape, design, prestige and specifications tablet is one of the main attractions for consumers. And it turns out that the integrated innovation of the tablet is able to provide solutions that awaited many consumers.

One can we learn from this is the importance of an emphasis on “innovation that provides solutions, because not infrequently we find the specific product innovation, but it can not be accepted by the market”. It is very important to, if the innovation to engage potential customers optimally you want to go. That is, first does a thorough survey if you make product innovations really fulfill what the needs of potential consumers? Can products produced pleasing customers and provide solutions for their problems? Furthermore, after knowing more precisely what innovative steps you take and do, create attractive marketing programs. For example, by offering something very interesting, so if people do not want to offer you, look the person is “stupid”.

The offer is an offer tremendous added value outstanding (positive), is sensationalist so that people can no longer resist. In the end, if people do not buy will feel regret. Thus, innovations that you do eventually be able to provide solutions for your customers, consumers liked and of course with a powerful way of marketing, sales could also increase.

Did you know that ice cream carts passing Walls around your house before you see the cart or the retailer. Then, you are also interested to buy it?

Or have you ever tried to remember the access number of a dial-up service by singing the jingle Instant Telkomnet you’ll ever hear on radio or TV ads?

These illustrate that music can be an element for communicating a brand in consumers’ minds. Music is an audible then we know as branding.

The use of music or sound as a means of business communication has actually done since the past. This, for example, sellers who peddle satay satenya by yelling “te, sateee” or handyman noodles tap tap the peddle wares to the sounds cauldrons are hit with a wood or the like so that the sound effect “tap tap tap” which then the sound is characteristic inherent in the mind of the consumer.

Branding Trends Embracing Music

Over time, the use of music as a means of branding has evolved into an effective strategy. Now, the use of music was not what it used to be that music is solely used as an advertising jingle or just to raise awareness of a particular brand. Therefore, its use is now more varied and integrated branding strategy.

Music in branding has now developed into one powerful asset for communicating a brand without having to look at the brand visually. That we can see examples of the current trend during the last two years.

This happens when a lot of famous brand that began to associate their brand with the music world as an effective branding strategy as well as differentiation antarsatu brand with other brands.

Some concrete examples are one of the McDonald’s campaign in the United States that launched the “Big Mac Meal Tracks”. This campaign means a service that allows customers to redeem the access code printed on the packaging sandwich McDonald’s for a song of their choice at Sony’s online music store. Even with Coca Cola which is always attached in the minds of consumers by launching a variety of his campaigns.

This course is supported by an interesting musical composition. It is also common at the famous brands in Indonesia, namely KFC with his musical campaign, namely “KFC Music Hit List” which embrace the solo singers and local bands as the driving campaign launched by the KFC.

Band or solo artist who is selected and displayed KFC indirectly to reinforce the positioning and target market of KFC, which is among the young. Then Astra Honda Motor with the campaign “One Heart” which strengthened the band Bob Marley and Agnetha Faltskog. The success of a communication strategy certainly did not escape from several aspects:

1. Positioning

A brand must put himself exactly in the market who want to reach. Proper positioning will make it easier for a brand to reach consumers. For example, cigarette True to its advertising which is squarely targeting the lower middle class consumers.

2. Branding Concepts

Communication strategies that really work requires a strong branding concept. Strong branding concept will be more severe impact in the eyes of consumers. That by itself would lead to differentiation that makes the brand stand out more.