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Prof. Dr. Adler Haymans Manurung, professor of Asian Banking Finance and Informatic Institute (ABFI) Perbanas said, the food business has remained the number one. In addition to capital is not large, involves less labor, and the velocity of money in it very quickly. Even more than 100 percent.

But before your culinary business hoping for success, you need to know some of the factors that influence whether or not an advanced culinary business. Dr Handito Joewono, from Arrbeys, strategy and marketing consulting firm, said the factors that make customers come first is the quality of food. This deals with flavors and food ingredients.

Quality of food is divided into two parts: the real quality and perceive quality. Real quality rather the least bad food, and the use of raw materials. As if there are restaurants that make coconut milk should be a lot.

For the middle to lower real quality becomes more important than factors perceive quality, because they prefer the taste. As for the middle class and above, perceive quality factor becomes more important. Food is not just tasty, but the safety and comfort when dining is also considered. For example, taking into account factors that made health food.

The second factor, on the spot. In the science standards, the place must be strategically located. But lately, the place is not so an important element. Because there are several restaurant businesses, although not a strategic place, remained in demand. The problem here, Handito stressed that there should be an important match between the food and the intended target consumer.

The third factor is the perception. Perception is very important, especially for the newly opened culinary business. The perception could arise from the use of symbols, both in exterior appearance and interior room. In addition, the perception is also constructed of how to package food, or how to serve customers. Perception is then people will always remember about a place to eat.

For small culinary business, three of these factors is sufficient. But for businesses who want to develop into larger, the fourth factor, namely the promotion, is absolutely necessary. How to campaign today all kinds. Through the Internet, distributing brochures, installation of banners, billboards, and others can be a media campaign. There are two major campaigns, namely through the mass media and consumers to borrow tongue. Using this consumer talk, the most effective promotion.

If the business has developed a large restaurant, already has branches everywhere, the five factors that must be met is to have a standard operational procedure (SOP). Good for culinary franchise, or not. Of course, using the same SOPs, the restaurant with one other restaurant that shelter under the same name and management, as well as forms of ministry. Both in a matter of choice made by food menu, presentation, how to serve customers, until the physical form it looks.

Now many people can founded the cafe in the big cities or towns – small towns. Especially if there is a vantage point, it is usually many emerging cafe – cafe. Differentiation every cafe also has the advantage of each – each, there is to read books, watch movies, fan motors, fan art, students, etc.

But not all who established this successful cafe in accordance with the plan. Incidentally business team assigned to cover a few cafes or restaurants in the vicinity of Yogyakarta, so we get lots of feedback – feedback about this business.

From some of these inputs, there is an obligation to do as the owner of the cafe. That is formed or reached a community. I do not know what it is community and anywhere, but the community is an important part of a cafe. Without them (the community) can Cafe directly bankrupt or close the business.

Embracing Tips & Sustaining Communities

Here will be explained in several ways how to embrace and defend the community.

1. Search and find communities that exist in your area, which has not been touched. The community can be small or large community (as seen from the number of members), or community can mean people – people who enjoyed something.
2. If you’ve found the community, soon to make doing research and approaches to obtain information. Information that should we get is: what kind of atmosphere you like, happy in what ways, how their behavior when assembled – together, what activities are often carried out, etc..
3. Information was useful for you to determine the cafe atmosphere and interior. In addition you can also do promotions in accordance with their wishes.
4. Make the routine activities in accordance with their wishes, because this activity is useful to invite them to come together and enjoy your cafe.

Examples of some communities that could be embraced: Fan Motor (various brands of motorcycles and motorcycle club), Cars club, photographic, cinematographic, cartoonists, bloggers, sports, art, bird enthusiasts, read books, NGOs, education, skateboarding, BMX, Music ( various streams), connoisseur of coffee, tea, etc..

Cafe Business Building Tips

1. Cafe from middle up to lower pays little attention to service and quality products. If you already have certain advantages, you can divert budgetary funds to conduct promotional strategy.
2. If the Cafe that target middle and upper, you have to really – really pay attention to the problem: service, cleanliness, and product quality and management system.
3. For a product that has unique characteristics, should be maintained uniqueness. Do not let the uniqueness is lost.
4. If you have a cafe that is unique and no others, then you have to do branding (differentiation strengthening brand or business) to consumers.

Negotiation is the art of bargaining and come up with an agreement between two or more individuals, groups or organizations. This is important in various fields such as business and trade can never be over-emphasized. Negotiation is an important skill needed to get what you want while fostering a good relationship with the other negotiating party.

Not everyone can negotiate properly. Actually, this is what may separate the successful business people from the not-so successful. In today’s competitive world of business, the success of an individual or group will lie heavy on negotiation skills.

Characteristics of good negotiators:

He is a good communicator. Negotiations involving the act of communicating your needs and wants. In addition to open communication between the parties involved, a good negotiator should be able to maximize time spent with other business partners to be able to communicate ideas well. Misunderstandings between business interests and / or business group may sometimes arise because of the inability to communicate properly.

He is a good listener. Act of communicating ideas in the negotiations did not end with having to inform. Keep in mind that communication is two-way process and the recipient information to be communicated should be able to understand and interpret the data correctly. To do so, he must have good listening skills to gain employment.

He is competent and knowledgeable. He followed a simple rule “you can not give what you do not have a” you can not negotiate on something you do not know .. As a businessman, he must have extensive knowledge and experience about our company, products and services, and projects that are being negotiated with other businesses. In addition, he also must have a good idea of what others want from the transaction and is able to balance the needs of their needs.

He was able to analyze the situation. Art of negotiation is all about analyzing the offer made in a particular transaction. In fact, before making an offer, it is to remember that he has processed the results that he wanted out of the business deal. In addition, the reception counter or ignore bids from the opposite side would require the analytic skills of his death.

He can make decisions quickly light. Time is money, and money is what constitutes a business. So, arrived at the business deal at the time most likely with a calculated risk is an important factor in trade negotiations.

The steps in the negotiations:

1. Planning – involves the collection of data and research. This is where knowledge negotiator on the deal would come from.

2. Initiation – is the initial process of business deals. This step is related to the action to start the communication between the parties involved.

3. Barter – action to create and offer a counter offer. This involves analyzing the condition of the deal.

4. Finalization – the art of closing a deal. Because there are transactions that must be resolved in the actual place where the negotiations took place, here was the ability of negotiators to make quick decisions calculated to be used.

If you want to be a good negotiator, it is important for you to be aware of the steps in the negotiations to rate yourself on the aspects that you may need to fix. Also, identify the phases in the art of negotiation will enable you to strengthen your negotiation skills to be able to direct the flow of deals. You’ll find yourself calling the shots and no one in any transaction.